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Understanding Business Ch. 16

カード 12枚 作成者: Sean (作成日: 2013/12/10)

  • Promotion Mix

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  • カード表 : 英語
  • カード裏 : 英語
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  • 1

    Promotion Mix

    補足(例文と訳など)

    答え

    • The combination of promotional tools an organization uses.

    解説

  • 2

    Integrated Marketing Communication (IMC)

    補足(例文と訳など)

    答え

    • A technique that combines all the promotional tools into one comprehensive, unified promotional strategy.

    解説

  • 3

    Push Strategy

    補足(例文と訳など)

    答え

    • Promotional Strategy in which the producer uses advertising, personal selling, sales promotions, and all other promotional tools to convince wholesalers and retailers to stock and sell merchandise.

    解説

  • 4

    Pull Strategy

    補足(例文と訳など)

    答え

    • Promotional strategy in which heavy advertising and sales promotion efforts are directed toward consumers so that they'll request the product from the retailers.

    解説

  • 5

    Blogs

    補足(例文と訳など)

    答え

    • An online diary (Web log) that looks like a Web page but is easier to create and update by posting text, photos, or links to other sites.

    解説

  • 6

    Viral Marketing

    補足(例文と訳など)

    答え

    • The term now used to describe everything from paying customers to say positive things on the internet to setting up multilevel schemes whereby consumers get commissions for directing friends to specific Web sites.

    解説

  • 7

    Sales Promotions

    補足(例文と訳など)

    答え

    • The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities.

    解説

  • 8

    Publicity

    補足(例文と訳など)

    答え

    • Any information about an individual, product, or organization that's distributed to the public through the media and that's not paid for or controlled by the seller.

    解説

  • 9

    Public Relations

    補足(例文と訳など)

    答え

    • The management function that evaluates public attitudes, changes policies, and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance.

    解説

  • 10

    Personal Selling

    補足(例文と訳など)

    答え

    • The face-to-face presentation and promotion of goods and services.

    解説

  • 11

    Informercials

    補足(例文と訳など)

    答え

    • A full-lengt TV program devoted exclusively to promoting goods or services.

    解説

  • 12

    Steps in the Selling Process

    補足(例文と訳など)

    答え

    • Approach, ask questions, make presentations, close sale, followup.

    解説

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