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Understanding Business Chapter 15

カード 34枚 作成者: Sean (作成日: 2013/12/10)

  • Marketing Intermediaries

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  • カード表 : 英語
  • カード裏 : 英語
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  • 1

    Marketing Intermediaries

    補足(例文と訳など)

    答え

    • Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C).

    解説

  • 2

    Channel of Distribution

    補足(例文と訳など)

    答え

    • A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers.

    解説

  • 3

    Agents and Brokers

    補足(例文と訳など)

    答え

    • Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods they offer.

    解説

  • 4

    Wholesaler

    補足(例文と訳など)

    答え

    • A marketing intermediary that sells products to other organizations.

    解説

  • 5

    Retailer

    補足(例文と訳など)

    答え

    • An organization that sells to ultimate customers.

    解説

  • 6

    Utility

    補足(例文と訳など)

    答え

    • In economics, the want-satisfying ability, or value, that organizations add to goods and services

    解説

  • 7

    Time Utility

    補足(例文と訳など)

    答え

    • Adding value to products by making them available when they're needed.

    解説

  • 8

    Place Utility

    補足(例文と訳など)

    答え

    • Adding value to products by having them where people want them.

    解説

  • 9

    Possession Utility

    補足(例文と訳など)

    答え

    • Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.

    解説

  • 10

    Information Utility

    補足(例文と訳など)

    答え

    • Adding value to products by opening two-way flows of information between marketing participants.

    解説

  • 11

    Service Utility

    補足(例文と訳など)

    答え

    • Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.

    解説

  • 12

    Merchant Wholesalers

    補足(例文と訳など)

    答え

    • Independently owned firms that take title to the goods they handle.

    解説

  • 13

    Rack Jobbers

    補足(例文と訳など)

    答え

    • Wholesalers that furnish racks or shelves of merchandise to retailers, display products, and sell on consignment.

    解説

  • 14

    Cash-and-Carry Wholesalers

    補足(例文と訳など)

    答え

    • Wholesalers that serve mostly smaller retailers with a limited assortment of products.

    解説

  • 15

    Drop Shippers

    補足(例文と訳など)

    答え

    • Wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.

    解説

  • 16

    Intensive Distribution

    補足(例文と訳など)

    答え

    • Distribution that puts products into as many retail outlets as possible.

    解説

  • 17

    Selective Distribution

    補足(例文と訳など)

    答え

    • Distribution that sends products to only a preferred group of retailers in an area.

    解説

  • 18

    Exclusive Distribution

    補足(例文と訳など)

    答え

    • Distribution that sends products to only one retail outlet in a given geographic area.

    解説

  • 19

    Electronic Retailing

    補足(例文と訳など)

    答え

    • Selling goods and services to ultimate consumers (e.g., you and me) over the Internet.

    解説

  • 20

    Telemarketing

    補足(例文と訳など)

    答え

    • The sale of goods and services by telephone.

    解説

  • 21

    Direct Selling

    補足(例文と訳など)

    答え

    • Selling to customers in their homes or where they work.

    解説

  • 22

    Direct Marketing

    補足(例文と訳など)

    答え

    • Any activity that directly links manufacturers or intermediaries with the ultimate customers.

    解説

  • 23

    Corporate Distribution Systems

    補足(例文と訳など)

    答え

    • A distribution system in which all of the organizations in the channel of distribution are owned by one firm.

    解説

  • 24

    Contractual Distribution Systems

    補足(例文と訳など)

    答え

    • A distribution system in which members are bound to cooperate through contractual agreements.

    解説

  • 25

    Administered Distribution Systems

    補足(例文と訳など)

    答え

    • A distribution system in which producers manage all of the marketing functions at the retail level.

    解説

  • 26

    Supply Chain (or value chain)

    補足(例文と訳など)

    答え

    • The sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.

    解説

  • 27

    Supply Chain Management

    補足(例文と訳など)

    答え

    • The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate.

    解説

  • 28

    Logistics

    補足(例文と訳など)

    答え

    • The marketing activity that involves planning, implementing, and controlling the physical flow of material, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

    解説

  • 29

    Inbound Logistics

    補足(例文と訳など)

    答え

    • The area of logistics that involves bringing raw materials, packaging, other goods and services and information from suppliers to producers.

    解説

  • 30

    Materials Handling

    補足(例文と訳など)

    答え

    • The movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations.

    解説

  • 31

    Outbound Logistics

    補足(例文と訳など)

    答え

    • The area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers (people like you and me).

    解説

  • 32

    Reverse Logistics

    補足(例文と訳など)

    答え

    • The area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials.

    解説

  • 33

    Freight Forwarder

    補足(例文と訳など)

    答え

    • An organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination.

    解説

  • 34

    Intermodal Shipping

    補足(例文と訳など)

    答え

    • The use of multiple modes of transportation to complete a single long-distance movement of freight.

    解説

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