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Understanding Business Chapter 14

カード 38枚 作成者: Sean (作成日: 2013/12/10)

  • Value

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  • カード表 : 英語
  • カード裏 : 英語
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  • 1

    Value

    補足(例文と訳など)

    答え

    • Good quality at a fair price. When consumers calculate the value of a product, they look at the benefits and then subtract the cost to see if the benefits exceed the costs.

    解説

  • 2

    Total Product Offer

    補足(例文と訳など)

    答え

    • Everything consumers evaluate when deciding whether to buy something; also called a value package.

    解説

  • 3

    Product Line

    補足(例文と訳など)

    答え

    • A group of products that are physically similar or are intended for a similar market.

    解説

  • 4

    Product Mix

    補足(例文と訳など)

    答え

    • The combination of product lines offered by a manufacturer.

    解説

  • 5

    Product Differentiation

    補足(例文と訳など)

    答え

    • The creation of real or perceived product differences.

    解説

  • 6

    Convenience Goods and Services

    補足(例文と訳など)

    答え

    • Products that the consumer wants to purchase frequently and with a minimum of effort.

    解説

  • 7

    Shopping Goods and Services

    補足(例文と訳など)

    答え

    • Those products that the consumer buys only after comparing value, quality, price, and style from a variety of sellers.

    解説

  • 8

    Specialty Goods and Services

    補足(例文と訳など)

    答え

    • Consumer products with unique characteristics and brand identity. Because these products are perceived as having no reasonable substitute, the consumer puts forth a special effort to purchase them.

    解説

  • 9

    Unsought Goods and Services

    補足(例文と訳など)

    答え

    • Products that consumers are unaware of, haven't necessarily thought of buying, or find that they need to solve an unexpected problem.

    解説

  • 10

    Industrial Goods

    補足(例文と訳など)

    答え

    • Products used in the production of other products. Sometimes called business goods or B2B goods.

    解説

  • 11

    Bundling

    補足(例文と訳など)

    答え

    • Grouping two or more products together and pricing them as a unit.

    解説

  • 12

    Brand

    補足(例文と訳など)

    答え

    • A name, symbol, or design (or combination thereof) that identifies the goods or services of one seller or group of sellers and distinguishes them from the goods and services of competitors.

    解説

  • 13

    Trademark

    補足(例文と訳など)

    答え

    • A brand that has exclusive legal protection for both its brand name and design.

    解説

  • 14

    Manufacturers' Brand Names

    補足(例文と訳など)

    答え

    • The brand names of manufacturers that distribute products nationally.

    解説

  • 15

    Dealer (Private-Label) Brands

    補足(例文と訳など)

    答え

    • Products that don't carry the manufacturer's name but carry a distributor or retailer's name instead.

    解説

  • 16

    Generic Goods

    補足(例文と訳など)

    答え

    • Nonbranded products that usually sell at a sizable discount compared to national or private-label brands.

    解説

  • 17

    Knockoff Brands

    補足(例文と訳など)

    答え

    • Illegal copies of national brand-name goods.

    解説

  • 18

    Brand Equity

    補足(例文と訳など)

    答え

    • The value of the brand name and associated symbols.

    解説

  • 19

    Brand Loyalty

    補足(例文と訳など)

    答え

    • The degree to which customers are satisfied, like the brand, and are committed to further purchases.

    解説

  • 20

    Brand Awareness

    補足(例文と訳など)

    答え

    • How quickly or easily a given brand name comes to mind when a product category is mentioned.

    解説

  • 21

    Brand Association

    補足(例文と訳など)

    答え

    • The linking of a brand to other favorable images.

    解説

  • 22

    Brand Manager

    補足(例文と訳など)

    答え

    • A manager who has direct responsibility for one brand or one product line; called a product manager in some firms.

    解説

  • 23

    Product Screening

    補足(例文と訳など)

    答え

    • A process designed to reduce the number of new product ideas being worked on at any one time.

    解説

  • 24

    Product Analysis

    補足(例文と訳など)

    答え

    • Making cost estimates and sales forecasts to get a feeling for profitability of new-product ideas.

    解説

  • 25

    Concept Testing

    補足(例文と訳など)

    答え

    • Taking a product idea to consumers to test their reactions.

    解説

  • 26

    Commercialization

    補足(例文と訳など)

    答え

    • Promoting a product to distributors and retailers to get wide distribution, and developing strong advertising and sales campaigns to generate and maintain interest in the product among distributors and consumers.

    解説

  • 27

    Product Life Cycle

    補足(例文と訳など)

    答え

    • A theoretical model of what happens to sales and profits for a product class over time; the four stages of the cycle are introduction, growth, maturity, and decline.

    解説

  • 28

    Target Costing

    補足(例文と訳など)

    答え

    • Designing a product so that it satisfies customers and meets the profit margins desired by the firm.

    解説

  • 29

    Competition-Based Pricing

    補足(例文と訳など)

    答え

    • A pricing strategy based on what all the other competitors are doing. The price can be set at, above, or below competitors' prices.

    解説

  • 30

    Price Leadership

    補足(例文と訳など)

    答え

    • The strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow.

    解説

  • 31

    Break-Even Analysis

    補足(例文と訳など)

    答え

    • The process used to determine profitability at various levels of sales.

    解説

  • 32

    Total Fixed Costs

    補足(例文と訳など)

    答え

    • All the expenses that remain the same no matter how many products are made or sold.

    解説

  • 33

    Variable Costs

    補足(例文と訳など)

    答え

    • Costs that change according to the level of production.

    解説

  • 34

    Skimming Price Strategy

    補足(例文と訳など)

    答え

    • Strategy in which a new product is priced high to make optimum profit while there's little competition.

    解説

  • 35

    Penetration Strategy

    補足(例文と訳など)

    答え

    • Strategy in which a product is priced low to attract many customers and discourage competition.

    解説

  • 36

    Everyday Low Pricing (EDLP)

    補足(例文と訳など)

    答え

    • Setting prices lower than competitors and then not having any special sales.

    解説

  • 37

    High-Low Pricing Strategy

    補足(例文と訳など)

    答え

    • Setting prices that are higher than EDLP stores, but having many special sales where the prices are lower than competitors'.

    解説

  • 38

    Psychological Pricing

    補足(例文と訳など)

    答え

    • Pricing goods and services at price points that make the product appear less expensive than it is.

    解説

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