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Understanding Business Chapter 13

カード 26枚 作成者: Sean (作成日: 2013/12/10)

  • Marketing

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  • カード表 : 英語
  • カード裏 : 英語
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  • 1

    Marketing

    補足(例文と訳など)

    答え

    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    解説

  • 2

    Marketing Concept

    補足(例文と訳など)

    答え

    • A three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.

    解説

  • 3

    Customer Relationship Management (CRM)

    補足(例文と訳など)

    答え

    • The process of learning as much as possible about customers and doing everything you can to satisfy them - or even exceed their expectations - with goods and services.

    解説

  • 4

    Marketing Mix

    補足(例文と訳など)

    答え

    • The ingredients that go into a marketing program: product, price, place, and promotion.

    解説

  • 5

    Product

    補足(例文と訳など)

    答え

    • Any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand.

    解説

  • 6

    Test Marketing

    補足(例文と訳など)

    答え

    • The process of testing products among potential users.

    解説

  • 7

    Brand Name

    補足(例文と訳など)

    答え

    • A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors.

    解説

  • 8

    Promotion

    補足(例文と訳など)

    答え

    • All the techniques sellers use to inform people about and motivate them to buy their products or services.

    解説

  • 9

    Marketing Research

    補足(例文と訳など)

    答え

    • The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.

    解説

  • 10

    Secondary Data

    補足(例文と訳など)

    答え

    • Information that has already been compiled by others and published in journals and books or made available online.

    解説

  • 11

    Primary Data

    補足(例文と訳など)

    答え

    • Data that you gather yourself (not from secondary sources such as books and magazines).

    解説

  • 12

    Focus Group

    補足(例文と訳など)

    答え

    • A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues.

    解説

  • 13

    Environmental Scanning

    補足(例文と訳など)

    答え

    • The process of identifying the factors that can affect marketing success.

    解説

  • 14

    Consumer Market

    補足(例文と訳など)

    答え

    • All the individuals or households that want goods and services for personal consumption or use.

    解説

  • 15

    Business-to-Business (B2B) Market

    補足(例文と訳など)

    答え

    • All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.

    解説

  • 16

    Market Segmentation

    補足(例文と訳など)

    答え

    • The process of dividing the total market into groups whose members have similar characteristics.

    解説

  • 17

    Target Marketing

    補足(例文と訳など)

    答え

    • Marketing directed toward those groups (market segments) an organization decides it can serve profitably.

    解説

  • 18

    Geographic Segmentation

    補足(例文と訳など)

    答え

    • Dividing a market by cities, counties, states, or regions.

    解説

  • 19

    Demographic Segmentation

    補足(例文と訳など)

    答え

    • Dividing the market by age, income, education level.

    解説

  • 20

    Psychographic Segmentation

    補足(例文と訳など)

    答え

    • Dividing the market using the group's values, attitudes, and interests.

    解説

  • 21

    Benefit Segmentation

    補足(例文と訳など)

    答え

    • Dividing the market by determining which benefits of the product to talk about.

    解説

  • 22

    Volume ( or usage) Segmentation

    補足(例文と訳など)

    答え

    • Dividing the market by usage (volume of use).

    解説

  • 23

    Niche Marketing

    補足(例文と訳など)

    答え

    • The process of finding small but profitable market segments and designing or finding products for them.

    解説

  • 24

    One-to-One Marketing

    補足(例文と訳など)

    答え

    • Developing a unique mix of goods and services for each individual customer.

    解説

  • 25

    Mass Marketing

    補足(例文と訳など)

    答え

    • Developing products and promotions to please large groups of people.

    解説

  • 26

    Relationship Marketing

    補足(例文と訳など)

    答え

    • Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.

    解説

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