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カード 19枚 作成者: Jared Woodward (作成日: 2015/12/06)

  • marketing mix

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  • 1

    marketing mix

    補足(例文と訳など)

    答え

    • chocies about product attributes, distibution strategy, communication strategy, and pricing strategy that a firm offers to targeted markets

    解説

  • 2

    market segementation

    補足(例文と訳など)

    答え

    • identifying groups of consumers whose purchasing behavior differs from others in important ways

    解説

  • 3

    concentrated retail system

    補足(例文と訳など)

    答え

    • a few retailers supply most of the market

    解説

  • 4

    fragmented retail system

    補足(例文と訳など)

    答え

    • many retailers supply a market with no one having a major share

    解説

  • 5

    channel length

    補足(例文と訳など)

    答え

    • the number of intermediaries that a product has to go through before it reaches the final customer

    解説

  • 6

    exclusive distribution channel

    補足(例文と訳など)

    答え

    • a channel that outsiders find difficult to access

    解説

  • 7

    channel quality

    補足(例文と訳など)

    答え

    • the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international business

    解説

  • 8

    source effects

    補足(例文と訳など)

    答え

    • when the reciever ofthe message evaluates the message based on the status or image of the sender

    解説

  • 9

    country of orgin effects

    補足(例文と訳など)

    答え

    • the extent to which the place of manufacturing influences product evaluations

    解説

  • 10

    noise

    補足(例文と訳など)

    答え

    • the amount of other messages competing for a potential consumer's attention

    解説

  • 11

    push strategy

    補足(例文と訳など)

    答え

    • a marketing strategy emphazing personel selling rather than mass media advertising

    解説

  • 12

    pull strategy

    補足(例文と訳など)

    答え

    • a marketing strategy emphazing mass media advertising as opposed to personel selling

    解説

  • 13

    price elsticity of demand

    補足(例文と訳など)

    答え

    • a measure of how responsive demand for a product is to changes in price

    解説

  • 14

    elastic

    補足(例文と訳など)

    答え

    • when a small change in price produces a large change in demand

    解説

  • 15

    inelastic

    補足(例文と訳など)

    答え

    • when a large change in price produces only a small change in demand

    解説

  • 16

    strategic pricing

    補足(例文と訳など)

    答え

    • pricing aimed at giving a company a competetive advantage over its rivals

    解説

  • 17

    predatory pricing

    補足(例文と訳など)

    答え

    • reducing prices below fair market value to gain competiive advantage

    解説

  • 18

    multipoint pricing

    補足(例文と訳など)

    答え

    • occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market

    解説

  • 19

    experience curve pricing

    補足(例文と訳など)

    答え

    • aggressive pricing designed to increase volume and help the firm realize experience curve economies

    解説

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